Daily performance coaching
Maki reviews your new TikTok posts automatically at 10:00pm each day, identifies what is losing attention or weakening purchase intent, and shows you how to improve the next video.
Saved reports
Coaching report
OPEN VIDEOThe handheld console is relevant, but the opening lacks the sharp curiosity or specific game recognition of the better-performing variants.
22,000 games and no Wi-Fi is a strong value proposition, but it is familiar and generic without a specific title, use case or surprise.
Make the proof a rapid game montage and organise the message around one use case such as flights, children or a Christmas gift.
Five shares show the proposition is useful enough to pass on, but zero likes and modest reach suggest weak emotional pull. Specific nostalgia will sell better than catalogue size alone.
Tie the CTA to a concrete buyer: “Send this to the gamer who still talks about PS1 — it’s in the basket.”
Average watch was 4.13s on 26s, full-watch rate 4.3% and the biggest loss was at 0:02. Completion is the best of today’s set but still weak.
Fix these first
["Name recognisable games in frame one","Build around one buyer/use case","Keep the proof montage under 15 seconds"]
Stronger replacement
Show three recognisable games immediately: “Your childhood, in your pocket — no Wi-Fi.” Then one portability shot, price and CTA in 12–15 seconds.