Hook & why it works
The first slide opens with a blunt, embarrassing problem in quotation marks: “My farts smell like rotten eggs and my bra leaves these marks”. It stops the scroll through taboo specificity, humour and recognition rather than by naming the product. The intentionally exaggerated AI illustration makes the discomfort instantly readable. The product reveal is delayed until slide 4, creating an open loop: viewers swipe to discover the friend’s suggested fix.







