Seasonal product intelligence

QUARTERLY PLAN

Evidence-led product planning for the most commercially important quarter, with a ready-to-use creative system for every opportunity.

Forward opportunity plan

Q4 POTENTIAL 2026

Potential Q4 2026 winners selected from demand signals, seasonal fit, content potential, competition and UK availability.

LAST SUCCESSFULLY UPDATED 05/09/2026, 21:27:43

K-Pop Demon Hunters Rumi Singing Doll product

K-Pop Demon Hunters Rumi Singing DollToys & Collectables · John Lewis89% confidence

PURESEOUL K-Beauty Advent Calendar 2026Beauty & Seasonal · PURESEOUL91% confidence

LEGO Icons 10361 Holiday Express Train product

LEGO Icons 10361 Holiday Express TrainToys & Collectables · LEGO / John Lewis88% confidence

Connetix Ball Run Launcher Pack, 47 Piece product

Connetix Ball Run Launcher Pack, 47 PieceToys & STEM · Connetix / John Lewis84% confidence

Le Toy Van Paddington Doll’s House product

Le Toy Van Paddington Doll’s HouseToys & Pretend Play · Le Toy Van / John Lewis81% confidence

Momiji Sugar Plum Wood Message Doll Blind Box product

Momiji Sugar Plum Wood Message Doll Blind BoxCollectables · Momiji / John Lewis86% confidence

Micro Scooters Mini Micro Gruffalo Foldable Eco LED Scooter product

Micro Scooters Mini Micro Gruffalo Foldable Eco LED ScooterOutdoor Toys · Micro Scooters / John Lewis85% confidence

Performance evidence

PREDICTION - no Q4 2026 sales yet. John Lewis included the GBP116.95 Mini Micro Gruffalo Foldable Eco LED Scooter in its 20 August UK Top Ten Toys forecast. The retailer cited outdoor-equipment sales up 82% in 2026, the 25th stage-show anniversary and the Gruffalo Granny book release on 10 September as category and franchise momentum. The live UK page currently shows Coming soon/out of stock online. The 82% is broad equipment growth, not this scooter sales, and TikTok Shop eligibility is unconfirmed.

Why this product

It combines a recognisable UK children property, light-up motion, an outdoor-play trend and a premium gift price. Ride footage is naturally visual, but the price, weather sensitivity and current pre-launch stock status increase execution risk.

Winning content style

Show the one-click fold, adjustable stem, LED wheels in shade and a supervised short ride on a smooth dry surface. Include helmet use, age 2-5 guidance, 50kg maximum and separately sold accessories on screen.

Hook suggestions

"The Gruffalo scooter John Lewis predicts for Christmas 2026."\n"No batteries: watch the wheels light up as it moves."\n"GBP116.95 - here is what parents should check before buying."

Product description

A three-wheel folding scooter for ages 2-5 with Gruffalo artwork, adjustable stem and induction-powered LED wheels. John Lewis states accessories are separate and protective equipment should be worn.