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Seasonal product intelligence

QUARTERLY PLAN

Evidence-led product planning for the most commercially important quarter, with a ready-to-use creative system for every opportunity.

2025 WINNING PRODUCTS Q4 POTENTIAL 2026

Forward opportunity plan

Q4 POTENTIAL 2026

Potential Q4 2026 winners selected from demand signals, seasonal fit, content potential, competition and UK availability.

LAST SUCCESSFULLY UPDATED 05/09/2026, 21:27:43

K-Pop Demon Hunters Rumi Singing Doll product

K-Pop Demon Hunters Rumi Singing DollToys & Collectables · John Lewis89% confidence

PURESEOUL K-Beauty Advent Calendar 2026 product

PURESEOUL K-Beauty Advent Calendar 2026Beauty & Seasonal · PURESEOUL91% confidence

LEGO Icons 10361 Holiday Express Train product

LEGO Icons 10361 Holiday Express TrainToys & Collectables · LEGO / John Lewis88% confidence

Connetix Ball Run Launcher Pack, 47 Piece product

Connetix Ball Run Launcher Pack, 47 PieceToys & STEM · Connetix / John Lewis84% confidence

Le Toy Van Paddington Doll’s House product

Le Toy Van Paddington Doll’s HouseToys & Pretend Play · Le Toy Van / John Lewis81% confidence

Momiji Sugar Plum Wood Message Doll Blind Box product

Momiji Sugar Plum Wood Message Doll Blind BoxCollectables · Momiji / John Lewis86% confidence

Micro Scooters Mini Micro Gruffalo Foldable Eco LED Scooter product

Micro Scooters Mini Micro Gruffalo Foldable Eco LED ScooterOutdoor Toys · Micro Scooters / John Lewis85% confidence

Plus-Plus Learn To Build Space Superset, 1000 Pieces product

Plus-Plus Learn To Build Space Superset, 1000 PiecesToys & STEM · Plus-Plus / John Lewis83% confidence

Marvin's Magic Treasured Tricks Wooden Set product

Marvin's Magic Treasured Tricks Wooden SetToys & Performance · Marvin's Magic / John Lewis82% confidence

#10

John Lewis Wooden Breakfast in Bed Set product

John Lewis Wooden Breakfast in Bed SetToys & Pretend Play · John Lewis79% confidence

#11

John Lewis Beauty Advent Calendar 2026 product

John Lewis Beauty Advent Calendar 2026Beauty & Seasonal Gifting · John Lewis87% confidence

#12

LOOKFANTASTIC Beauty Advent Calendar 2026 product

LOOKFANTASTIC Beauty Advent Calendar 2026Beauty & Seasonal Gifting · LOOKFANTASTIC85% confidence

#13Boots 24 Days of Luxe Beauty Advent Calendar 2026Beauty & Seasonal Gifting · Boots83% confidence

#14

Mini Brands Really Works Vinyl Playset Series 1 product

Mini Brands Really Works Vinyl Playset Series 1Toys & Collectables · ZURU / Argos84% confidence

#15

PAW Patrol: The Dino Movie Megasaurus Dino Vehicle product

PAW Patrol: The Dino Movie Megasaurus Dino VehicleToys & Interactive Play · Spin Master / Argos82% confidence

#16

LEGO Donkey Kong Arcade Building Set 72051 product

LEGO Donkey Kong Arcade Building Set 72051Toys, Gaming & Collectables · LEGO / Argos81% confidence

#17

Hot Wheels City Ultimate T-Rex Garage product

Hot Wheels City Ultimate T-Rex GarageToys & Vehicles · Mattel / Argos80% confidence

#18

Little Live Pets Skye My Magical Dragon product

Little Live Pets Skye My Magical DragonToys & Interactive Plush · Little Live Pets / Argos79% confidence

#19

Primal Hatch Megalodon Hatching Egg product

Primal Hatch Megalodon Hatching EggToys & Surprise Play · Primal Hatch / Argos78% confidence

#20

VTech Kidi 12-in-1 Guitar Superstar product

VTech Kidi 12-in-1 Guitar SuperstarToys & Music · VTech / Argos77% confidence

#21

LEGO Pokémon SMART Play: Sprigatito, Fuecoco and Quaxly Battle product

LEGO Pokémon SMART Play: Sprigatito, Fuecoco and Quaxly BattleToys, Building Sets & Gaming · LEGO / Argos76% confidence

#22

Giftie Badge Maker product

Giftie Badge MakerToys, Crafts & Personalisation · Giftie / Argos75% confidence

#23

Toy Story 5 Bullseye Jumbo Plush product

Toy Story 5 Bullseye Jumbo PlushToys, Plush & Licensed Characters · Disney / Argos74% confidence

#24

Ready Pedal Peppa product

Ready Pedal PeppaToys, Preschool & Interactive Characters · Peppa Pig / Argos72% confidence

#25

Minions & Monsters Fart Blaster Pro product

Minions & Monsters Fart Blaster ProToys, Pranks & Outdoor Play · Minions & Monsters / Argos70% confidence

#26

Chad Valley Alfie and Jo Wooden Train Set product

Chad Valley Alfie and Jo Wooden Train SetToys, Wooden Railways & Preschool · Chad Valley / Argos69% confidence

#27

Chad Valley Wooden Classic Kitchen Set product

Chad Valley Wooden Classic Kitchen SetToys, Role Play & Wooden Play · Chad Valley / Argos68% confidence

#28

Armorsaurs Armor-Up Dinosaur T-Rex Ajax product

Armorsaurs Armor-Up Dinosaur T-Rex AjaxToys, Action Figures & Dinosaurs · Armorsaurs / Argos67% confidence

#29

Jupiter Workshops Four Storey Wooden Doll House product

Jupiter Workshops Four Storey Wooden Doll HouseToys, Doll Houses & Imaginative Play · Jupiter Workshops / Argos66% confidence

#30

Flutter Monster 40cm Soft Toy product

Flutter Monster 40cm Soft ToyToys, Plush & Emotional Learning · Flutter Monster / Argos65% confidence