Seasonal product intelligence

QUARTERLY PLAN

Evidence-led product planning for the most commercially important quarter, with a ready-to-use creative system for every opportunity.

Forward opportunity plan

Q4 POTENTIAL 2026

Potential Q4 2026 winners selected from demand signals, seasonal fit, content potential, competition and UK availability.

LAST SUCCESSFULLY UPDATED 05/09/2026, 21:27:43

K-Pop Demon Hunters Rumi Singing Doll product

K-Pop Demon Hunters Rumi Singing DollToys & Collectables · John Lewis89% confidence

PURESEOUL K-Beauty Advent Calendar 2026Beauty & Seasonal · PURESEOUL91% confidence

LEGO Icons 10361 Holiday Express Train product

LEGO Icons 10361 Holiday Express TrainToys & Collectables · LEGO / John Lewis88% confidence

Connetix Ball Run Launcher Pack, 47 Piece product

Connetix Ball Run Launcher Pack, 47 PieceToys & STEM · Connetix / John Lewis84% confidence

Le Toy Van Paddington Doll’s House product

Le Toy Van Paddington Doll’s HouseToys & Pretend Play · Le Toy Van / John Lewis81% confidence

Momiji Sugar Plum Wood Message Doll Blind Box product

Momiji Sugar Plum Wood Message Doll Blind BoxCollectables · Momiji / John Lewis86% confidence

Micro Scooters Mini Micro Gruffalo Foldable Eco LED Scooter product

Micro Scooters Mini Micro Gruffalo Foldable Eco LED ScooterOutdoor Toys · Micro Scooters / John Lewis85% confidence

Plus-Plus Learn To Build Space Superset, 1000 Pieces product

Plus-Plus Learn To Build Space Superset, 1000 PiecesToys & STEM · Plus-Plus / John Lewis83% confidence

Marvin's Magic Treasured Tricks Wooden Set product

Marvin's Magic Treasured Tricks Wooden SetToys & Performance · Marvin's Magic / John Lewis82% confidence

#10

John Lewis Wooden Breakfast in Bed Set product

John Lewis Wooden Breakfast in Bed SetToys & Pretend Play · John Lewis79% confidence

#11

John Lewis Beauty Advent Calendar 2026 product

John Lewis Beauty Advent Calendar 2026Beauty & Seasonal Gifting · John Lewis87% confidence

#12

LOOKFANTASTIC Beauty Advent Calendar 2026 product

LOOKFANTASTIC Beauty Advent Calendar 2026Beauty & Seasonal Gifting · LOOKFANTASTIC85% confidence

Performance evidence

PREDICTION — no Q4 2026 sales yet. The official UK product page currently lists the calendar for pre-order at £120, with 27 products, 19 full size and a stated value above £665. A UK beauty article published 1 September 2026 confirms launch timing and reports that LOOKFANTASTIC’s 2025 fragrance calendar sold out in three days; that sell-out applies to the fragrance calendar, not this beauty edition. TikTok Shop stock and affiliate eligibility remain unverified.

Why this product

The 82% advertised saving, creator-curated contents and calendar-unboxing format are strong conversion hooks, while last year’s separate fragrance-calendar sell-out signals urgency around the retailer. Competition is crowded and historical scarcity must not be misattributed.

Winning content style

Reveal five headline full sizes first, then audit all 27 items by category and usable value. Put “beauty calendar, not fragrance calendar” on screen when discussing last year’s three-day sell-out.

Hook suggestions

“£120 for a claimed £665 value — let’s check the 19 full sizes.” “LOOKFANTASTIC’s other calendar sold out in three days last year; will this one follow?” “Twenty-seven products chosen by beauty names — the five drawers I’d buy it for.”

Product description

A 25-drawer, 27-product multi-brand beauty advent calendar for 2026, sold on pre-order by LOOKFANTASTIC. Its candidacy rests on current UK launch terms and category scarcity, not completed Q4 sales.